SEO settings for merchants

You can find more information on search engine optimization in the articles Search engine optimization (SEO) basics and SEO presettings of your shop software.

At several points you have the option to take care of your own settings in terms of search engine optimization.


Changing page title and meta description

For most subpages of your shop you can change the page title as well as the meta description. You can find more information on page titles in the article SEO presettings of your shop software. The meta description may be displayed on search result pages of search engines like Google and can raise the attention of search engine users.

Changing page title and meta description for the homepage, category pages and content pages

1. In your shop's administration area in the main menu select Content.

2. Under Pages, select the gear symbol besides the page you would like to edit.

3. Besides the headline Search engine entry select the link Edit. Here you can edit the page title as well as the meta description. Above the fields you can see a preview that shows you how the link to your shop could be displayed on the search result pages of Google and other search engines.

4. Save the changes.

Changing page title and meta description for product pages

1. In the administration area in the main menu, select Products then View products.

2. The table shows an overview of all products in your online shop. Select the product number of the product you would like to edit.

3. Under Search engine entry you can edit the page title and the meta description. Above the fields you can see a preview that shows you how the link to your shop could be displayed on the search result pages of Google and other search engines.

4. Save the changes.


Changing alternative texts (Alt tags) of images

When you are adding images under Content, you can define the alternative texts for them. You can find more information on alternative texts in the article Alternative texts for images.

1. In your shop's administration area in the main menu select Content.

2. Under Pages, select the page you would like to edit.

3. Move the mouse cursor over one of the image elements or an image slider and select the pencil icon that is appearing then.

4. Under Alternative text you can edit the text. If you are editing an image slider select one of the images at the top first to be able to change its alternative text.

5. Save the changes.