Email marketing is one of the most rewarding marketing techniques for your online shop. You can collect email addresses of customers who subscribed to your newsletter and send them emails with information on new products, coupons, special offers and much more.
To send out newsletters, you can use a newsletter app that is available in your shop's App Store. You can find the App Store in the administration area in the main menu under Apps. Under the sections Marketing & Sales you can click the Show more button to see all available apps for newsletters.