Facebook pixel is an analytics tool that allows you to understand the actions people are taking in your shop. When you integrate a Facebook pixel into your shop, you can analyse the behaviour of your customers. However, the actions of your customers will only be tracked if they accept all cookies and do not have any tracking protection activated in their browser.
Integrating Facebook pixel into your shop
In order to integrate a pixel into your shop, you’ll need to connect your Facebook account to your shop first and then select a pixel that you have created in your Facebook Business Manager.
If you haven't created a Business Manager account and a pixel yet, you'll find more information below under selecting a pixel.
Connecting to Facebook
The connection to Facebook needs to be renewed from time to time. If that is the case, you’ll see a message in your administration (under Marketing → Facebook) asking you to renew the connection. You can do so by selecting Renew connection.
Be sure that you are logged in at Facebook into the same Facebook account that is connected to your shop to be able to renew the connection.
Selecting a pixel
The Pixel has been integrated into your shop.
To remove the integrated pixel, select No pixel.
If you disconnect the Facebook account from your shop, any selected Pixel will be disconnected as well. You can always re-connect to Facebook, but you’ll need to select the pixel again for it to be integrated into your shop.
Adding Facebook events
Once you've added a Facebook pixel to your shop, you can use the event setup tool in Facebook's own settings to configure standard events and parameters without coding.
Here you will find the Facebook help page for the tool:
Here are some more tips on where events can be triggered
URL contains "/p/"
Button text is "add to basket"
Initiate Checkout event
Button text is "checkout"
URL contains "/o/"